Consumer behaviour: applications in marketing
Auteur :
Wright, Malcolm
Éditeur :
Wright, MalcolmEast, Robert,Vanhuele, Marc,
ISBN :
9781446211236
Date de publication :
15 janv. 2013
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
612 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Written by globally respected marketing academics, this text aims to develop Masters level students' analytical and evidence-based thinking in marketing through the use of up-to-date research, international examples and cross-cultural comparisons.