Social marketing
Éditeur :
SAGE Publications Ltd
ISBN :
9781446253113
Date de publication :
16 janv. 2013
Dimensions :
23,4 x 15,6 cm
Poids :
4650 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Bringing together seminal texts from diverse sources, this four-volume set - opening with an illuminating introduction from the editor - seeks to organize the field of social marketing, highlight its global scope and contributions, and present its current growth and dynamism.