Consumer behaviour: applications in marketing
Auteur :
Wright, Malcolm / Wright, MalcolmEast, Robert,Vanhuele, Marc,
Éditeur :
SAGE Publications Ltd
ISBN :
9781446263921
Date de publication :
31 janv. 2013
Dimensions :
23,2 x 18,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Written by globally respected marketing academics, this text aims to develop Masters level students' analytical and evidence-based thinking in marketing through the use of up-to-date research, international examples and cross-cultural comparisons.