New directions in critical marketing studies
Éditeur :
SAGE Publications Ltd
ISBN :
9781446273265
Date de publication :
25 sept. 2013
Dimensions :
23,4 x 15,6 cm
Poids :
3030 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The four-volume collection speaks to important emerging trends in the field of critical marketing; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.