Principles and practice of marketing
Auteur :
Blythe, Jim
Éditeur :
SAGE Publications Ltd
ISBN :
9781446274002
Date de publication :
19 nov. 2013
Dimensions :
26,5 x 19,5 cm
Poids :
1560 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.