Marketing research: methodologies and digital techniques
Auteur :
Harris, Phil / Binsardi, Ben / Mclean, Alexis
Éditeur :
Sage Publications Ltd
ISBN :
9781446299654
Date de publication :
1 mars 2026
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This textbook offers an affordable comprehensive ‘no frills′ overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on research methodology.Â