Mass customization: engineering and managing global operations
Éditeur :
Springer London Ltd
ISBN :
9781447171423
Date de publication :
23 août 2016
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Mass customization (MC) has been hailed as a successful operations strategy across manufacturing and service industries for the past three decades. Mass Customization: Engineering and Managing Global Operations presents emerging research on the role of MC and personalization in today’s international operations context.