Data-driven design: improving user experience with a/b testing
Auteur :
King, Rochelle
Éditeur :
O'Reilly Media
ISBN :
9781449334833
Date de publication :
16 mai 2017
Langue :
Anglais
Pays d'origine :
USA
This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.