Advertising creative: strategy, copy, and design
Auteur :
Altstiel, Thomas B.
Éditeur :
Altstiel, Thomas B.Grow, Jean M.,
ISBN :
9781452203638
Date de publication :
8 janv. 2013
Dimensions :
28,0 x 21,6 x 1,8 cm
Poids :
885 g
Langue :
Anglais
Pays d'origine :
USA
Offers a key resource on the trends of strategy, concepts, design, and integration of media and technology. This book takes you beyond traditional media topics, offering examples and case histories on issues such as digital technology and tools, diversity, and a global marketplace.