Advancing reasoned action theory
Éditeur :
SAGE Publications Inc
ISBN :
9781452242521
Date de publication :
22 févr. 2012
Poids :
430 g
Langue :
Anglais
Pays d'origine :
USA
Dedicated to Martin Fishbein, the premier social psychologist in the area of attitude and attitude change, this volume focuses on his work as the codeveloper of reasoned action theory—an approach to behavioral prediction and change that has been used in thousands of research studies.Â