Controversies in contemporary advertising
Auteur :
Sheehan, Kim B.
Éditeur :
SAGE Publications Inc
ISBN :
9781452261072
Date de publication :
17 sept. 2013
Dimensions :
23,1 x 18,7 cm
Poids :
610 g
Langue :
Anglais
Pays d'origine :
USA
A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology.