Focus groups: theory and practice
Auteur :
Stewart, David W. / Shamdasani, Prem N.
Éditeur :
SAGE Publications Inc
ISBN :
9781452270982
Date de publication :
1 mai 2014
Dimensions :
22,8 x 15,2 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
USA
This widely-cited book offers a unique blend of theory and practice in a single, easy-to-read source. It provides a systematic treatment of the design, conduct, and interpretation of focus group data within the context of social science research and theory.