Innovation and marketing in the pharmaceutical industry: emerging practices, research, and policies
Éditeur :
Springer-Verlag New York Inc.
ISBN :
9781461478003
Date de publication :
1 nov. 2013
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
USA
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.