Strategic tools and methods for promoting hospitality and tourism services
Auteur :
Nedelea, Alexandru-Mircea / Nedelea, Alexandru-MirceaKorstanje, Maximiliano,George, Babu,
Éditeur :
Idea Group,U.S.
ISBN :
9781466697614
Date de publication :
28 févr. 2016
Dimensions :
22,9 x 15,2 x 2,1 cm
Poids :
1089 g
Langue :
Anglais
Pays d'origine :
USA
Provides interdisciplinary perspectives in the areas of global tourism and hospitality. This book highlights the cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing.