Managing innovation adoption: from innovation to implementation
Auteur :
Talukder, Majharul
Éditeur :
Taylor & Francis Ltd
ISBN :
9781472413352
Date de publication :
17 avr. 2014
Dimensions :
24,6 x 17,4 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
When Innovation is considered one of the key drivers of corporate success, why do organisations struggle to implement it? Research suggests that innovations fail due to a lack of acceptance by employees; therefore an understanding of potential adopters and the factors influencing their decisions is essential.