Irrational consumer, the: applying behavioural economics to your business strategy
Auteur :
Trevisan, Enrico
Éditeur :
Taylor & Francis Ltd
ISBN :
9781472413444
Date de publication :
28 sept. 2013
Dimensions :
23,4 x 15,6 cm
Poids :
432 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.