Obstructive marketing: restricting distribution of products and services in the age of asymmetric warfare
Auteur :
Hyslop, Maitland
Éditeur :
Taylor & Francis Ltd
ISBN :
9781472416049
Date de publication :
26 févr. 2014
Dimensions :
24,6 x 17,4 cm
Poids :
907 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer.