What's your business?: corporate design strategy concepts and processes
Auteur :
Tomlins, Claire T.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781472417466
Date de publication :
28 sept. 2014
Dimensions :
23,4 x 15,6 cm
Poids :
900 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
What's Your Business? offers a comprehensive pathway through corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace.