Shoppernomics: how to shorten and focus the shoppers' routes to purchase
Auteur :
Mullin, Roddy / Harper, Colin
Éditeur :
Taylor & Francis Ltd
ISBN :
9781472424853
Date de publication :
28 août 2014
Dimensions :
23,4 x 15,6 cm
Poids :
770 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message.