Place branding: connecting tourist experiences to places
Éditeur :
Taylor & Francis Ltd
ISBN :
9781472455925
Date de publication :
5 déc. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.