Franchise era, the: managing media in the digital economy
Éditeur :
Edinburgh University Press
ISBN :
9781474419222
Date de publication :
18 avr. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
648 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.