Marketing management for school leaders: the theory and practice for effective educational practice
Auteur :
Pettinga, Deidre / Angelov, Azure D. S. / Bateman, David F.
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781475850079
Date de publication :
12 juil. 2019
Dimensions :
23,1 x 16,0 x 1,9 cm
Poids :
413 g
Langue :
Anglais
Pays d'origine :
USA
This innovative book provides aspiring school leaders with a theoretical foundation of marketing principles, coupled with examples of effective strategies to develop a marketing skill set.