Lights, camera, madison avenue: the golden age of advertising
Auteur :
Naud, Robert
Éditeur :
McFarland & Co Inc
ISBN :
9781476662336
Date de publication :
12 janv. 2016
Dimensions :
22,9 x 15,2 x 1,1 cm
Poids :
290 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Presents an inside look at the production of 20th century television commercials. It begins with a review of advertising's beginnings in the late 19th century and describes its development through the 1960s and early 1970s.