Building ai driven marketing capabilities: understand customer needs and deliver value through ai
Éditeur :
APress
ISBN :
9781484298091
Date de publication :
29 déc. 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
USA
From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology.