Precision retailing: driving results with behavioral insights and data analytics
Éditeur :
University of Toronto Press
ISBN :
9781487542719
Date de publication :
12 mars 2024
Dimensions :
23,5 x 15,9 x 3,8 cm
Poids :
760 g
Langue :
Anglais
Pays d'origine :
Canada
Precision Retailing explores the challenges and opportunities that exist in contemporary retail and offers advice on how to apply behavioral insights and analytics to thrive in a digital world.