Comeback: can great companies rise again?
Auteur :
Marcus, Alfred
Éditeur :
University of Toronto Press
ISBN :
9781487547974
Date de publication :
7 avr. 2026
Dimensions :
22,9 x 15,2 cm
Poids :
1 g
Langue :
Anglais
Pays d'origine :
Canada
Comeback explores the high-stakes world of corporate turnarounds, analyzing how once-dominant firms, like Intel and Disney, struggled to recover from decline. Blending case studies with strategic insights, the book examines the determinants of a company’s rise and fall from greatness.