This is service design doing: applying service design thinking in the real world
Auteur :
Stickdorn, Marc / Edgar Hormess, Markus / Lawrence, Adam / Schneider, Jakob
Éditeur :
O'Reilly Media
ISBN :
9781491927182
Date de publication :
19 janv. 2018
Dimensions :
23,9 x 18,6 x 2,4 cm
Poids :
948 g
Langue :
Anglais
Pays d'origine :
USA
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers.