Building for business: product management in enterprise software
Auteur :
Reeves, Blair / Gaines, Benjamin
Éditeur :
O'Reilly Media
ISBN :
9781492024781
Date de publication :
31 mars 2018
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
USA
In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise.