Behavioral data analysis with r and python: customer-driven data for real business results
Auteur :
Buisson, Florent
Éditeur :
O'Reilly Media
ISBN :
9781492061373
Date de publication :
30 juin 2021
Dimensions :
23,3 x 17,8 cm
Langue :
Anglais
Pays d'origine :
USA
Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.