Mapping experiences: a complete guide to creating value through journeys, blueprints, and diagrams
Auteur :
Kalbach, James
Éditeur :
O'Reilly Media
ISBN :
9781492076636
Date de publication :
30 nov. 2020
Dimensions :
18,7 x 23,2 cm
Langue :
Anglais
Pays d'origine :
USA
This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions.