Sport marketing
Auteur :
Dees, Windy / Walsh, Patrick / McEvoy, Chad D. / McKelvey, Stephen / Mullin, Bernard J. / Hardy, Stephen / Sutton, William A.
Éditeur :
Human Kinetics Publishers
ISBN :
9781492594628
Date de publication :
12 mars 2021
Dimensions :
27,9 x 21,6 cm
Poids :
1361 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Experience a fresh perspective on sport marketing where real-world examples, expert interviews, and engaging case studies merge with a focus on data analytics, digital platforms, and emerging tech such as mobile streaming and virtual reality. These evolving strategies empower students to innovate in a dynamic sports world.