Modeling markets: analyzing marketing phenomena and improving marketing decision making
Auteur :
Leeflang, Peter S.H. / Wieringa, Jaap E. / Bijmolt, Tammo H.A. / Pauwels, Koen H.
Éditeur :
Springer-Verlag New York Inc.
ISBN :
9781493920853
Date de publication :
13 nov. 2014
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
USA
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.