Fashion branding and consumer behaviors: scientific models
Éditeur :
Springer-Verlag New York Inc.
ISBN :
9781493946051
Date de publication :
17 sept. 2016
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
USA
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.