Reinventing the latino television viewer: language, ideology, and practice
Auteur :
Chávez, Christopher
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781498506656
Date de publication :
24 juil. 2017
Dimensions :
22,9 x 15,2 x 1,4 cm
Poids :
277 g
Langue :
Anglais
Pays d'origine :
USA
This book examines language ideologies and market exploitation in the television industry. Television networks owned by large media conglomerates are trying to reach U.S. Latino viewers with English-language programming. As these networks enter Hispanic television, they redefine the Latino audience to closely resemble the mainstream population.