Four pillars of politics, the: why some candidates don't win and others can't lead
Auteur :
Kitchens, James T. / Powell, Larry
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781498507240
Date de publication :
27 mars 2017
Dimensions :
23,0 x 15,1 x 0,8 cm
Poids :
209 g
Langue :
Anglais
Pays d'origine :
USA
James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.