Branded women in u.s. television: when people become corporations
Auteur :
Bjelskou, Peter
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781498507387
Date de publication :
2 juin 2016
Dimensions :
22,9 x 15,1 x 1,1 cm
Poids :
218 g
Langue :
Anglais
Pays d'origine :
USA
This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.