Mass moralizing: marketing and moral storytelling
Auteur :
Hopkins, Phil
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781498513579
Date de publication :
24 mars 2017
Dimensions :
23,1 x 14,9 x 1,9 cm
Poids :
395 g
Langue :
Anglais
Pays d'origine :
USA
This book explores the narratives of today’s brand marketing and their influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other. Â