From awareness to commitment in public health campaigns: the awareness myth
Auteur :
Hill, Myleea D. / Thompson-Hayes, Marceline
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781498533317
Date de publication :
7 févr. 2020
Dimensions :
22,2 x 15,5 x 1,0 cm
Poids :
249 g
Langue :
Anglais
Pays d'origine :
USA
This book discusses several myths of the benefits of raising awareness: awareness is enough, awareness equals acceptance, awareness is education, awareness is altruistic, and awareness equals health. It offers a model that moves from awareness to a commitment to solving and alleviating health problems through various communication methods.