Broadcast pharmaceutical advertising in the united states: primetime pill pushers
Auteur :
Applequist, Janelle
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781498539531
Date de publication :
31 oct. 2018
Dimensions :
22,2 x 15,1 x 1,2 cm
Poids :
249 g
Langue :
Anglais
Pays d'origine :
USA
This book analyzes the profit-driven nature of the pharmaceutical industry to explore how healthcare has become commodified in the United States. It addresses how pharmaceutical companies are shaping drug interventions, such as the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and healthcare.