Integrated marketing communication: creating spaces for engagement
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781498540049
Date de publication :
31 août 2018
Dimensions :
22,2 x 15,0 x 1,5 cm
Poids :
304 g
Langue :
Anglais
Pays d'origine :
USA
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.