Para-interactivity and the appeal of television in the digital age
Auteur :
Klein-Shagrir, Oranit
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781498540803
Date de publication :
15 août 2017
Dimensions :
23,8 x 15,9 x 1,7 cm
Poids :
386 g
Langue :
Anglais
Pays d'origine :
USA
This book explores television's efforts to remain culturally relevant, socially significant, and commercially viable in a changing media environment. It traces its adaptation to the digital era and television's attempts to appeal to its audience by using televisual strategies to simulate interactivity and viewer participation.