Rethinking communication in social business: how re-modeling communication keeps companies social and entrepreneurial
Auteur :
Mattson, Craig E.
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781498555906
Date de publication :
31 août 2018
Dimensions :
23,6 x 16,3 x 2,0 cm
Poids :
476 g
Langue :
Anglais
Pays d'origine :
USA
This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.