Advertising, sex, and post-socialism: women, media, and femininity in the balkans
Auteur :
Ibroscheva, Elza
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781498557160
Date de publication :
24 févr. 2017
Dimensions :
23,0 x 15,0 x 1,6 cm
Poids :
308 g
Langue :
Anglais
Pays d'origine :
USA
The book traces gender ideologies in the Balkans through emancipating women’s roles during socialism and the hyper-sexualization of women in advertising and media in the post-socialist transition. It uses a cultural/critical approach to understand advertising’s effects on post-socialist societies and gender identities.