Corporate communication and integrated marketing communication: audience beyond stakeholders in a technological age
Auteur :
Marinchak, Christina L. McDowell / DeIuliis, Sarah M.
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781498566827
Date de publication :
15 juin 2023
Dimensions :
23,8 x 15,9 x 1,5 cm
Poids :
327 g
Langue :
Anglais
Pays d'origine :
USA
In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.