Branding latin america: strategies, aims, resistance
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781498568272
Date de publication :
15 févr. 2018
Dimensions :
23,7 x 15,7 x 2,5 cm
Poids :
535 g
Langue :
Anglais
Pays d'origine :
USA
This book offers a critical analysis of the spread of branding discourse and practice to new “objectsâ€â€”from the individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets.