Measurement of media reputation, the
Auteur :
Zhang, Xiaoqun
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781498572996
Date de publication :
25 juil. 2019
Dimensions :
22,8 x 16,1 x 1,9 cm
Poids :
426 g
Langue :
Anglais
Pays d'origine :
USA
This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.