Reducing race differences in direct-to-consumer pharmaceutical advertising: the case for regulation
Auteur :
Scisciolo, Stephany De / Scheid, Teresa L.
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781498574167
Date de publication :
31 août 2018
Dimensions :
23,1 x 15,9 x 1,5 cm
Poids :
404 g
Langue :
Anglais
Pays d'origine :
USA
This book examines whether direct-to-consumer pharmaceutical advertising changed in response to recommendations made by the FDA in 2009 to enhance the informational and motivational value of advertising to be more accessible to minority populations and consequently work to reduce health disparities.