Political conversion: personal transformation as strategic public communication
Auteur :
Waisanen, Don
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781498575720
Date de publication :
20 avr. 2018
Dimensions :
23,1 x 15,9 x 2,5 cm
Poids :
558 g
Langue :
Anglais
Pays d'origine :
USA
This book analyzes political conversion stories as a communication strategy aimed at winning the hearts and minds of the public. Through key cases, it charts the historical and contemporary uses of this strategy as a type of civil–religious persuasion in public discourse, evaluating its features and functions in politics.