Celebrity and the american political process: integrated marketing communication
Auteur :
Brubaker, Jennifer
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781498579728
Date de publication :
10 nov. 2020
Dimensions :
22,8 x 16,3 x 1,4 cm
Poids :
395 g
Langue :
Anglais
Pays d'origine :
USA
This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.