Consumer management in the internet age: how customers became managers in the modern workplace
Auteur :
Sperber, Joshua
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781498592239
Date de publication :
2 juil. 2021
Dimensions :
22,0 x 15,3 x 1,1 cm
Poids :
222 g
Langue :
Anglais
Pays d'origine :
USA
This book analyzes online consumer management, a practice in which customers monitor, report on, and discipline workers through posting online reviews. Through examining reviewer communities, the author analyzes the ways in which our need for collective purpose is increasingly transformed into profit production under modern capitalism.